Today I was introduced to a new band from Austin, TX that has essentially been around for some time in one form or another. Art Versus Industry are a three piece electronic alternative metal/art band that will immediately remind listeners of Nine Inch Nails and Vex Red/Fears. Led by Avi Ghosh, who previously performed as a solo unit under his own name as well as dEFY, he has been creating music for the better part of a decade with a dark electronic brooding, guitar manipulation, gentle piano embellishments, all very similar to The Fragile era of NIN. Ghosh has re-emerged with Art Versus Industry and they are looking to make a splash in 2010 with their debut album, split into two EPs set for release in August with the second have arriving in October. Be sure to listen to the incredible "Devour," now streaming on the band's myspace page HERE. Check out their press release and tour dates below...
More than just a collage of ambitious sound, Art Versus Industry is an innovative movement that inspires listeners to become reacquainted with the notion of sincerity in music. The trio’s uncompromised offering is a meticulously crafted blend of crushing organic electronics, machined guitars- and introspective, personal commentary. Their challenging work will serve as a soundtrack for the future-forward progressive, pulling together just enough cinematic entropy to satiate the screen played lifestyles of the twitter generation. Far beyond a conceptual call-toaction
reserved for the avant-garde at heart, Art Versus Industry is a fitting conversational middle ground for the market-molded and post modern to meet halfway. This is punk rock rebellion for the synthetic age that breathes analogous sensibility back into an all-consuming digital world.
Even though the band is prepping for their courageous debut, this creative pursuit is by no means an overnight realization; instead it’s the ripened end result of underground darlings (dEFY 2002-2007, Avi Ghosh) that have united forces to use their strength in numbers for meaningful impact. The buzz continues to expand at an alarming, exponential rate as the group’s devoted audience spreads the viral Art Versus Industry message to anyone open for musical change. In less than a year’s time, the three-piece’s high energy, seizure-inducing, immersive live performances have piqued interest and notoriety within their Austin surroundings, allowing them to land coveted support slots for Voltaire and Crystal Castles while headlining several reputable stages on their own.
Fall/Winter 2010 will see the release of the band’s highly anticipated freshman endeavor that will be followed by an unforgiving touring cycle that is expected to run well into the last quarter of 2011. It’s just a matter of time before you, too, will join A.V.I.’s revolutionary cause to revive art back into music.
Catch the band live:
Jul 16 2010 Elysium Austin, Texas
Jul 22 2010 Plush Austin, Texas
Aug 5 2010 Scoot Inn Austin, Texas
Aug 11 2010 Stubb's BBQ Austin, Texas
Aug 13 2010 Encore Club Austin, TX
Aug 14 2010 Thirsty Camel San Antonio, Texas
Aug 21 2010 Secret Show Austin, Texas
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